Red Square ... What does it mean?

The red square represents the sleek, simple sophistication that embodies the history of the Fine Arts Center, while at the same time making a bold statement about our presence for the future. It also represents a frame, or passageway, to all that the arts make possible. With the logo comes a phrase, “Find Your Center.”

The red square is a vessel of unlimited possibilities that a full scale Fine Arts Center can be to each individual. It is an open window to all possibilities, and is different for each person who sees it. The openness of the square lets each person project their own vision into it. The red was used so that the brandmark is bold, recognizable, iconic.

It is a simplistic representation of the Fine Arts Center that has its own identity.